Industrial Design: Course

Benjamin Swig

Surface Development

Boaz Amos, Semester 2, Thursday, 10:00-13:00
Regev Avidor, Semester 2, Thursday, 10:00-13:00
This is a fundamental course, aimed at developing the student's proficiency in dealing with the creation of three dimensional form for a product. Forms are developed within context of concept, style, marketing strategy and semiotics.The forms are principally made of surfaces. The appearance of surfaces in product may be complex, convey substantial values, and manipulate the appearance of a product.In this course we will learn the theory of visual perception as expressed in product surfaces. We shall deal with illusions of proportion, feel, emotion, and all within the context of a product with its degrees of freedom on one hand, and constraints, on the other.We emphasize the mastering of handy, fluent, and flashy sketching abilities as an expression of virtuosic design thinking. The students will acquire skills and experience in the creation of product forms. The techniques include concept development, 2D sketching, 3D sketching and modeling.