Industrial Design: Course

Benjamin Swig

cars design

Regev Avidor, Semester 2, Tuesday, 14:00-17:00
The course is an introduction to the car design practiceCar DesignThe course will provide an introduction to the practice of car design.The car is a very central object in our lives. The car extensively interacts with our daily life and inspires our humane experience in ways such as art and psychology. In Art the car is manifested in painting, film, poetry and photography, to mention a few. The car is perceived as a complex and technological object requiring a large scope of methodology and coping with challenging limitations, and therefore intimidating. Nevertheless the car is a marvelous platform for personal expression of individual and passionate visual language by the designer. This is the exact point at which this course focuses on.During the coming spring semester, we shall focus on contemporary application for the car’s platform suitable to the emerging automotive theatre. The conventional car layout persists while innovative configurations emerge from time to time. As a result, the design freedom afforded to the automotive designer is expanding. The goal of the course is to forge an experience of freedom and creativity through the design experience, to allow the experience of control in which the designer will celebrate the ability to evoke feelings and emotions through visual manipulations in the car.As an integral part of the course we shall learn what are a car and the history of car design. We will get introduced to car design trends as well as technical factors influencing the design.