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Academics > Bachelor Degree > Visual Communications

Department of Visual Communication

The Edmond de Rothschild Foundation (IL)

Across the entire range of diversified creative activities taking place at the Visual Communication Department of the Bezalel Academy of Art and Design, from book design through website design and graphic illustration to advertising campaigns or packaging for a television channel, it is always the same wonder, the same magic known as visual communication that stands at the basis of the creative process.

Visual communication is the process of conveying messages, ideas, feelings and information through form. It is the language that uses matter, color, motion, sound, text, character and image.

The challenge facing us, as creative artists in the various fields of visual communication, is the necessity to operate both conventionally and unconventionally at the same time. In order to communicate, we operate within the common denominator, within the conventions of the language. At the same time, in order to innovate, in order to be original and surprising, we are compelled to break out of the envelope, to kick and topple the walls of the ploughed furrows, to blaze a trail outside of convention.  

„The Self and the Other“

Illustration project initiated by the Picturebook Museum Troisdorf (Germany) and the Bezalel Academy of Art & Design (Israel)