Visual Communication: Course

The Edmond de Rothschild Foundation (IL)

Type design

Meirav Danny, Semester 1, Thursday, 14:00-17:00
Font (as opposed to Letring) is a product embedded in a variety of applications and platforms, representing different types of content / verbal information (text, title, etc.).The aim of the course is to design a font (set of letters and signs) in Hebrew.Font design is similar to "form development", but unlike form (which can be abstract) it is historically connected to a specific culture and its writing traditions; So it bears responsibility for clear, natural communication and reading in the context of place and time.The work process in the course includes formal, weighty, design and technical work, while being aware of the affinity for Hebrew writing and culture.The course requires many hours of work at home to show steady progress from week to week. During the course, formal processing capabilities and understanding of typographic rhythm will be elaborated, while working on the transversal development of a uniform set of letters and marks with the same DNA, and together we will try to understand how this magic happens.Learning outcomes of the course Upon successful completion of the course, the student will be able to:Know basic terms in typography and letter designUnderstand what is a wide set of signs that have the same formal DNADesign a distinctive Hebrew alphabet system that serves a typographic purposeSucceed in designing the "white" between the signs in a way that works well with the font's weight and typographic color, to allow for readings.Understanding the relevance and qualities of a new font: uniqueness and novelty versus usefulness and clarityTeaching and learning methodsMost of the learning in the course is in practical work at home and in the classroom. Audits will be conducted in almost every lesson in a classroom and / or personal format. We will start with an introductory workshop for calligraphy and continue with continuous work from lesson to lesson of system development and reviewing it back and forth.Learning through trial and error, formal search, getting feedback, and developing and refining.Grade80% - Final result Font design20% - Active participation and serious work throughout the courseBibliographyCompulsory reading until the third lesson:Article:Prof. Adi Stern. "The design of the Hebrew letter in the first decade for the State of Israel." Changing patterns, the design of Moshe Spitzer, Franzisca Baruch and Henry Friedlander. The Israel Museum, Jerusalem. 2015