Industrial Design: Gallery

Benjamin Swig

Industrial Design 2014 : Graduate Works
Roee Magdassi, Tre
, 2014, Graduated 2014, Industrial Design

Do furniture have a personality? I chose to create a reading environment in order to find out.
I studied animal's morphology – a world in which every individual has a different and distinctive character, behavioral pattern, and appearance; however they all have a broad common basis, both visually and conceptually. I worked through reduction and abstraction of the animals' shape until it almost disappeared. All that was left was the essence expressed in a few lines or a simple stain. From that point, the furniture moved away from the original appearance of the animals, changing proportions, composition, and power relation until they formed a new identity.

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Advisor: Prof. Chanan de Lange

Roee Magdassi
Graduated 2014