Bezalel Academy of Art and Design, The Graduate Program in Industrial Design Design Management Guest Seminar 2012
May 16th to 22nd 2012
Guest Lecturer - Brigitte Borja de Mozota PhD
Author of the book "Design Management: Using design to build brand value and corporate innovation"
Public Lecture - 17.5, 13:00 - 14:00, Faculty Lounge
Workshop schedule (tentative)
Title: Double loop design management: Designing the student's learning experience
Three weeks before the workshop: Student receives reading tasks and web sites to visit. Understanding the design process and user oriented design.
Wednesday, May 16th Design Management external audit:
10:00 - 11:00 DM models & workshop objectives "Design thinking" user oriented design approach
11:00 – 12:00 Brief & team's organization
12:00 – 16:00 Research & interviews positive inquiry
16:00 – 17:00 Feedback
Thursday, May 17th Design Management internal audit
10:00 – 11:00 Brief
11:00 – 12:00 Research & interviews positive inquiry
13:00 – 14:00 Bezalel public presentation
14:00 – 16:00 Research & interviews positive inquiry
16:00 – 17:00 Collective feedback
Weekend: readings to stimulate a vision / research on competition via Internet
Sunday, May 20th Design Management strategy ideation
10:00 – 14:00 Brainstorming / Creative workshop
15:00 – 17:00 Creation of personas
Monday, May 21st Design management strategy selection
10:00 – 14:00 Balanced scorecard of each strategy path / Design ladder
15:00 – 17:00 Designence model
Tuesday, May 22nd Presentation to university colleagues and governance
10:00 – 14:00 Presentations
15:00 – 17:00 Return workshop experience
CV