Safi Hefetz (born in 1962), industrial designer and senior design lecturer, graduated with honors from the Department of Industrial Design at Bezalel (1990) and holds over two decades of professional and teaching experience. Hefetz serves as head of the Industrial Design Department at Bezalel Academy of Arts and Design Jerusalem and co-founder of the I2D product development and innovation company located in Tel Aviv (www.i2d.co.il).

The complexity of the relationship between man, the environment, and the industrial world and its various derivatives form a creative thinking base for Hefetz's professional, conceptual, and experimental pursuits. His professional academic activities are complimented by an interest in the underwater world, explored through scuba and free diving.

Hefetz leads many of I2D’s strategic projects for Israeli and international companies in the fields of medicine, technology, and consumerism, including SanDisk, Medtronic, Lumus, Stratasys, Thales, Rosseto, Coloright, Sapling, Il Makiage, and more. Before founding I2D, Safi served as a leading designer and managed the design department at Scitex, one of the first technology companies in Israel to become an international company. Hefetz has designed dozens of technological products, including digital cameras, scanners, and large-scale printers that have been sold all over the world with great success.

Over the years Hefetz has won many national and international awards and commendations for his work, including: Crate and Barrel Award, Good Design, IF, Red Dot, IDSA, and the 2016 Ministry of Culture and Sports Award.

His works have been exhibited in museums and exhibitions around the world: Cooper Hewitt - New York, Gardiner Museum - Toronto, Israel Museum, Tel Aviv Museum of Art, Triennale - Milan, Red Dot Museum, Design Museum Holon, and more.

Designer, artist and lecturer.

Owns a fashion and jewelry design studio, presenting in Israel and around the world.

Senior Lecturer in the Jewelry and Fashion Department and Visual and Material Culture Department.

Goren is an outstanding graduate of the Jewelry and Fashion Department at Bezalel.

Goren worked as a head designer in Paris (2004-2008) and presented in six fashion weeks.

Finished his doctoral studies at the Sorbonne in Paris (2013)

Established his studio (2009) and since then has been developing material and design research that combines a variety of disciplines.

The main challenge is to combine and connect material technologies used in jewelry and metalwork with clothing and textile technologies, in order to allow each material to integrate organically into the other material, creating a single unit with a new and unique material identity.

Goren participates in exhibitions in Israel and around the world.

participated in the first biennial of design and art (2020) at the Eretz Israel Museum. Presented a solo exhibition at the “Periscope” Gallery (2019) Tel Aviv. Tow group exhibitions at the CICA Museum (2019) in South Korea. At the Judaica Biennale in Jerusalem (2018) at a group exhibition at the Islamic Museum (2018) Jerusalem. And Paris Fashion Week (2016).

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