Course
קורס
دورة
Brand Agents
Code
20298
Total Hours
0
Credits
3
Semester B
Course Day
Thursday
Time
10:00
-
13:00
What happens when a brand decides to cross over to a new territory they are less familiar with ?
What would happen if Volkswagen got into the cannabis market ? If LEGO expanded into the snack food industry ?
How can we preserve the existing brand assets and DNA, while expanding into new frontiers ?
Based on a thorough research and deep understanding of the brand, we will look for new dimensions and peek into the future.