The 'Design and Innovation Management' track enables designers to explore and develop in new areas in which the design toolbox constitutes a competitive advantage. The track deals the refinement of design thinking as a basis for innovation and social change through three major fields of knowledge: design as a strategic tool and as means for business growth, design as a research tool, and design as a tool for social change.

The 'Design and Innovation Management' track enables designers to explore and develop in new areas in which the design toolbox constitutes a competitive advantage. The track deals the refinement of design thinking as a basis for innovation and social change through three major fields of knowledge: design as a strategic tool and as means for business growth, design as a research tool, and design as a tool for social change.

Design as a strategic tool and as means for business growth
The track places the designer in a decision-making position and enables him/her to lead design thinking based processes and to make use of design methods to identify needs, analyze trends, characterize products and to design processes.

Design as a research tool
Over the course of their studies, students develop research and analysis methodologies which make use of tools from the world of design to identify needs and characterize design based solutions.

Design as a tool for social change
The studies develop a broad view of the environment in which the users act, mapping the complex system in which the product or service exists using tools and methodologies from the world of design.

Learning in the track is based on doing and collaborating with entities from the industry and public sector. Below are collaborations that took place in recent years as part of the track:

• Brainsway, Jolt – Designing an innovative strategy for a technological company, identifying the needs, developing the product and making it accessible to new audiences
• Joint Israel – Designing services for social equality through design thinking processes
• Ministry of Finance – Rethinking and designing insurance services in the Capital Market Authority
• Sabar Health – Development of design based projects in the field of home care nursing.