The 'About Design' Track constitutes a unique framework which prepares designers to integrate in the world of local and international design and to maintain an active and prolific studio. The track operates as a conceptual laboratory which supports the building of an original and exploratory body of works with the desire to expand the field boundaries and to take an active part in formulating contemporary culture, while placing an emphasis on the relationship between the designer and the society in which he/she creates.

The 'About Design' Track constitutes a unique framework which prepares designers to integrate in the world of local and international design and to maintain an active and prolific studio. The track operates as a conceptual laboratory which supports the building of an original and exploratory body of works with the desire to expand the field boundaries and to take an active part in formulating contemporary culture, while placing an emphasis on the relationship between the designer and the society in which he/she creates.

The main characteristic of the track is "creative research", which strives for the development of independent, experimental and unique work methodologies. A research action which brings students together with diverse materials, technologies and work processes and which pushes for the creation of the new relationships, experiences and narratives. Over the course of studies, the students examine the social, cultural and ethical significances of objects and the practices of object design. They analyse and critique contemporary culture and offer new ways of thinking based on the research findings. As part of their studies they experiment with critical thinking, studio work, setting up an exhibition, collaborations, working with scientists on smart materials, designing processes and experiences, formulating personal research methodologies, formulating new formats for creation and display, and more.

Below are collaborations which took place in recent years as part of the track:

• Continuous collaboration with the Chemistry Institute and the Center for Nano-Technology at the Hebrew University in the development of new materials.
• BauNow – Collaboration with the Anhalt University (Germany) which explores the new meanings of the Bauhaus Movement on the occasion of its 100 year anniversary to its establishment
• Designtist Futuristic Lab – Collaboration with research and development entities such as GM, the Weizmann Institute and Microsoft