Graphic designer, creator and head of Bezalel’s undergraduate Department of Visual Communication. Specializes in complex systems design, typography, book design, and branding for public, cultural, arts, and architectural institutions. Founding partner of Studio Gimmel 2, which has been operating in the local and international design field for over a decade and a half. Recipient of several awards, including the DAM Best Architectural Book Award, Tokyo TDC, and the Ministry of Culture Design Prize. Holds a B.Des. in Visual Communication from Bezalel and is pursuing a Master’s degree in the Program in Gender Studies at Bar Ilan University.