Nina Farkache is an independent Design Research, Design Thinking and service design specialist with 20 years of professional experience in versatile fields and industries.

She leads and conducts design research/User research and trend research for product, service and strategy development, and helps companies align their products and services with users' needs & trends.

In addition she works with organizations and companies on implementing Design Thinking culture to reach innovation.

Nina brings industrial design expertise earned in the Netherlands, where she lived and worked over 10 years. During this time she was an independent designer and innovation consultant for leading companies such as Heineken, Fiat, Leo Burnett and Droog  Design.

Inspired by her work at IDEO California, for the last 15 years Nina has focused on Human Centered Research and Design Thinking.

She is a lecturer of "Design Thinking" and "Design Research" at Master's Degree in Industrial Design in Bezalel, and at the M.Des design program at the Technion in the faculty of architecture and town planning.

Recent clients:

Allegro AI, TytoCare, Aman Digital, Menora Mivtachim. Deliveroo, HP Indigo, Poenicia, Wix, Strauss Water, Kornit Digital, Tiny-Love, Nestle, Mazor Robotics

Sagy Maayan is a graduate of Communication and Social Sciences at Bar-Ilan University and holds a Master's degree in European Studies at the Hebrew University.
His doctoral dissertation was submitted as part of the program of Cultural Studies at the Hebrew University and dealt with representations of secularization and religiosity in contemporary culture in Israel. His additional research interests are focused on culture, art, and design in the context of human rights and social justice, ideology, minorities, and religions in the politico-cultural sphere, and more.

Since 2008, he has lectured in the Department of Cultural Studies at Sapir Academic College, as well as in the Department of Visual and Material Culture and in the Master's program in Industrial Design at Bezalel.

Previously, he served as executive director of Psik Theater Ensemble in Jerusalem, which deals with community theater alongside the production of repertoire works.
He was also editor-in-chief of Third Ear Cinema Books and served as a senior manager of the company's board.