Master's Program in Industrial Design (M.Des.)
התכנית לתואר שני בעיצוב תעשייתי
برنامج اللقب الثاني في التصميم الصناعي
Ory Bartal is the former head of the Department of Visual and Material Culture in Bezalel Academy of Arts and Design Jerusalem. Since 2024 Bartal is the head of the Master's degree program in Industrial Design at Bezalel.
Bartal is a Japanologist focusing on contemporary Japanese design including industrial and fashion design as well as manga and visual communication. Bartal completed his M.B.A. in the Department of International Business Administration at the Aoyama Gakuin University in Tokyo in a joint project with the Carnegie Mellon University in the USA He then studied advanced studies toward M.Des. in the Industrial Design department at Bezalel Academy of Arts and Design. He completed his Ph.D. at the School of Cultural Studies at the University of Tel Aviv, specializing in contemporary visual culture. His book “Postmodern Advertising in Japan: Seduction, Persuasion and the Tokyo Art Directors Club” was published in 2015. The book deals with Japanese advertising, the connection between aesthetics and contemporary consumer culture and the blur boundaries between branding and art. His second book “Critical Design in Japan: Material Culture, Luxury and the Avant-Garde” published in 2020. This book presents the post-war designers that made decisions and created artifacts that radically altered and reshaped the course of Japanese design history. The book shows how their avant-garde design involves an encounter between postmodern aesthetics, critical theory, and new economic rules operating as a critical sociopolitical agent.
Researcher, algorithm developer, and lecturer.
Studied humanities at Hebrew University and attained a Neuroscience Ph.D. from Tel Aviv University. Studies visual perception and information processing, in particular temporal and spatial aspects of attention orientation and eye movements.
Engages in data-based installations, and social activistm.
Sarah Auslander is the design expert on "Hazira" - a joint initiative of Bloomberg Philanthropies, the Ministry of Interior, Peres Center for Peace and Innovation that establishes innovation teams in local government and regional clusters across the country, who learn innovative processes and implement bold ideas that improve the lives of residents. Previously the design expert on the Tel Aviv innovation team, Sarah has worked as a design researcher and a service designer with companies in the private and public sector. Sarah is also a senior lecturer in Master's Degree in Industrial Design at Bezalel, teaching service design for social innovation. Her academic research focuses on designing with and to empower communities.
Nurit Bar-Shai is an interdisciplinary artist who works at the intersection of art, science and technology. Her research and artistic practice look into microbial social networks and communication systems, collective collaboration, emergence, in vitro ecology and biomaterial fabrications. As an activist and educator working with biological systems, she conducts experiments through creative collaborative inquiries and addresses the ethics and the emerging practices of Do-It-Yourself biology and Citizen-Science. Bar-Shai is the co-founder of Genspace NYC, community biotech lab in Brooklyn, NY, where she founded and directed the Arts and Culture program. Bar-Shai developed collaborative STEAM projects including the NYC Biome Map. She is a contributor to the Leonardo ebook: Meta-Life: Biotechnologies, Synthetic Biology, ALife and the Arts. She is the co-curator of the BioArt exhibition Cut/Paste/Grow and the co-organizer of Nodes & Networks, NYC. Her work is included and featured on the cover of the MoMA book BioDesign: Nature, Science, Creativity, and the Princeton book Exploring the Invisible: Art, Science, and the Spiritual. Her artwork was commissioned by Turbulence.org, won a Prix Ars Electronica and included in the collection of the Rose Goldsen Archive of New Media Art at Cornell University.
Multidisciplinary designer, researcher and lecturer with an independent studio specializing in product design.
Lecturer in the Master’s program in Industrial Design, the Bachelor's degree in Industrial Design and the Bachelor's degree in Material Culture.
Maya graduated Cum Laude(M.des) in social design from Design Academy Eindhoven in the Netherlands and (B.des) Industrial Design from Shankar.
As part of her studio, she works in and around product design for companies, industry, foundations, cultural institutions and ventures including the Hebrew University, the Wolf Foundation, and Keter Group. At the same time, she strives to develop personal research and collaborative work that explore how technology mechanisms like 3D scan and 3D printing transform contemporary cultural and social narratives and redefine our relationship with nature. In this context, her works have been exhibited in a variety of exhibitions, including "First Body. Second Nature" at the Israeli Art and Design Biennial at the Israel Museum 2020, "Extreme" at the Holon Design Museum 2020, "The Reservation" Jerusalem Design Week 2019, "Cloud Points" at the Manofim Festival 2019 and "Natural Technology" at Benyamini contemporary ceramics center 2018.
Noam Dover (b. 1975) questions the traditional boundaries between design, crafts and production; addresses the cultural origins of materials and techniques; and creates objects that tell the story of their making.
Originating from industrial design, Noam’s work has shifted to hands-on craft, specialising in glass and ceramics. A keen open source technology maker and fascinated by craft history, Noam is looking for ways to create a synergy between traditional craft and digital fabrication. He sees his work as part of a chronology of craft knowledge, where today’s digital developments present new opportunities to the craft community, through open sourcing and an innovative approach. He is developing ceramic and glass 3D printers, tailored for a studio environment.
Received an MFA in Craft! Ceramics and Glass department, Konstfack University of Art, Craft and Design, Stockholm, Sweden. B.Des. in Industrial design from Bezalel.
He has exhibited worldwide, including Design/Miami, Milan’s design fair and London’s design festival. His work has won numerous prizes and is included in the collection of Holon Design Museum (IL) and Montreal Museum of Fine Arts.
A toy designer and children's culture researcher with a Bachelor's degree in Industrial Design from Bezalel Academy of Arts and Design Jerusalem and a Master's degree in Child and Youth Culture Studies from Tel Aviv University. Brings over a decade of experience in toy design, development, and consulting for both local and international toy industries. Specializes in research on children's material culture, examining how toys reflect culture and society and their impact on children and the world. Recently began integrating cultural research methodologies with industrial toy manufacturing expertise to address sustainability challenges in the toy industry.
Nina Farkache is an independent Design Research, Design Thinking and service design specialist with 20 years of professional experience in versatile fields and industries.
She leads and conducts design research/User research and trend research for product, service and strategy development, and helps companies align their products and services with users' needs & trends.
In addition she works with organizations and companies on implementing Design Thinking culture to reach innovation.
Nina brings industrial design expertise earned in the Netherlands, where she lived and worked over 10 years. During this time she was an independent designer and innovation consultant for leading companies such as Heineken, Fiat, Leo Burnett and Droog Design.
Inspired by her work at IDEO California, for the last 15 years Nina has focused on Human Centered Research and Design Thinking.
She is a lecturer of "Design Thinking" and "Design Research" at Master's Degree in Industrial Design in Bezalel, and at the M.Des design program at the Technion in the faculty of architecture and town planning.
Recent clients:
Allegro AI, TytoCare, Aman Digital, Menora Mivtachim. Deliveroo, HP Indigo, Poenicia, Wix, Strauss Water, Kornit Digital, Tiny-Love, Nestle, Mazor Robotics
Dov Ganchrow (born 1970, USA) is a product designer and professor in the Industrial Design Department (B.Des. and M.Des. programs) from which he graduated with excellence in 1993.
His interests include all things fringe in both the human constructed and in the naturally occurring, alternative music, edged tools, martial arts and high altitude trekking. These also form the foundation of contemplation of the Anthropocene as well as our individual identity residing between nature and nurture.
Currently an independent designer, for over a decade and a half he worked together with prof. Ami Drach (1963-2012) on diverse design projects spanning the fields of medical, consumer, furniture, and museum exhibit design alongside the creation of more personal, experimental and conceptual works.
His works and joint studio creations have been shown extensively (e.g., MOMA - the Museum of Modern Art NY; MAD - the Museum of Art and Design NY; Pompidou Center Paris; the Smithsonian’s Cooper Hewitt Design Museum NY; Red Dot Museum Essen; Bozar Center for Fine Arts Brussels) and are in private and museum collections (e.g., Pompidou Center Paris; MAD - Museum of Art and Design NY; the Jewish Museum NY; MUDAC Design Museum Switzerland; Israel Museum; Tel Aviv Museum of Art). These works are often characterized by intelligent use and manipulation of materials and technologies, the incorporation of readymades as well as humor.
Ira Goldman, Tel-Aviv based senior Fashion Designer with extensive experience in tailoring and multiproduct design in local, UK and US brands. She is a lecture at the Fashion Department at Shenkar and Jewelry & Fashion Design Department at Bezalel Academy of Arts and Design. Goldman holds a B.Des in fashion design from Shenkar and is a recent graduate of the M.Des in Industrial Design, design & technology track at Bezalel. In her work, Goldman explore emotional aspects of human interaction with objects, from production stage to the final user experience.
Tal Mor Sinay is an independent designer, head of the ‘About Design’ track and lecturer at the M.Des Program of Industrial Design at Bezalel Academy of Art and Design Jerusalem and at the Industrial Design program and the Masters of Design Innovation and Technology at RMIT University, Melbourne Australia between 2016-2020. He is about to complete his PhD from RMIT researching informal commemorative practices. He uses Project based research methods (PBR) within the Industrial Design fields and is currently involved in research that looks at the intersection of design and primary school education. He holds a bachelor B.Des (magna cum laude) from 2006 and a master M.Des from 2009 at Bezalel academy.
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Itay Ohaly is a designer whose work ranges from products, exhibitions and space design to commercial, experimental, and conceptual projects.
In his work, he examines new possibilities for interactions, collaborations and creation of new design language, with great focus on design processes and methods.
Ohaly won several awards, amongst the Ministry of culture Design awards 2015 and the Frame&Moooi award 2013. Currently, he is a lecturer at Bezalel and HIT (BA), he gives talks and workshops and participates in exhibitions around the world.
Ohaly graduated from the Contextual Design Master program of the Design Academy Eindhoven (NL) in 2011 and from the Industrial design department of HIT (IL) in 2007.
Dr. Elad Persov, Faculty, M.Des Industrial Design, and expert in sustainable design management, system design, sustainable development. In 2005 he founded the Design Management track in the M.Des Program and managed it through the first decade. He represented Bezalel at numerous research meetings across Europe and published papers at various peer-reviewed conferences and journals. His Ph.D. dissertation "Sustainable Design Management: Educating Designers as Roles Change" was conducted at Porter School of the Environment and Earth Sciences, Tel Aviv University, explored the interface between Higher Education and the design practice from a sustainability perspective. As a researcher, Elad participated in grant writing and research and management of DESURBS (FP7 2010-2015), CPUDP (COST 2014-2016), CLEVER (ERASMUS + 2015-2019), along with initiation of local industrial R&D collaborations. Throughout the years, Elad has promoted sustainability at Bezalel in partnership with lecturers and students by establishing the 'Bezalel Interdisciplinary Sustainable Design Group'. In 2020 he founded the Bezalel Center for Sustainable Development.
Dr. Ravid Rovner is an academic and curator in the field of design, with a focus on the convergence of design history, theory, and philosophy. She holds a B.Des in Industrial Design and a PhD in Philosophy. Her scholarly contributions to design theory explore diverse topics such as the history of originality, the idea of ‘truth to material’, critical design, and gender design. Rovner wrote the curriculum for the Israeli high school diploma in design, “Aspects of Design History”.
She has curated exhibitions on object poetry and rhizomatic mind mapping, a research technique instructs as a tool for research innovation. Her forthcoming book on “Beit Hayotzer” ceramic factory promises to illuminate the invention of tradition through ceramic design. At Bezalel, Rovner teaches design research, rhizomatic research, critical design, and gender design.
Rinat Sherzer (Top 40 women Keynote Speakers of 2020 according to Real Leaders Magazine), is an interdisciplinary biotech engineer, service design strategist, social entrepreneur & educator, tackling complex social issues around equality, diversity and inclusion. She’s currently the head of Design Management and Innovation Track in M.Des in Industrial Design in Bezalel.
Rinat has over 15 years of experience working at the intersection of tech, Human Centered Design & social good. She’s the founder of Of Course Global, a social innovation design lab. Among their clients are: Capital One, Pfizer and the Swiss Government.
Rinat combines principles from biomimicry, Human Centered Design to create a cultural shift towards an egalitarian society (more in her TEDx Talk). She was chosen by the UN to speak in the UN Women Summit, March 2020 for Women's International Day.
She teaches at Parsons School of Design, NY and has previously taught and guest lectured in: Harvard, Columbia University, NYU, University of Pennsylvania, Cornell University, Cooper Hewitt, School of Visual Arts, Rhode Island School of Design, Brown University, College for Creative studies and Universidad San Francisco de Quito .
Her latest project 'What Would The Egg Do?' is a series of initiatives:
an exhibition, education curriculum and business workshops all exploring how ‘nature-inspired solutions’ can lead to a healthier planet & human equality. The exhibition curated by Rinat is presented in the XReality Center of The New School and opened on Women’s International Day 2021 in partnership with the Israeli Consulate.
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Dr. Yona Weitz is a field anthropologist (Ph.D), a Researcher and a Lecturer teaching in the undergraduate Department of Visual and Material Culture studies and in M.Des, the Graduate Industrial Design Programme in Bezalel Academy of Art and Design in Jerusalem. Yona`s research, teaching and mentoring work in Bezalel focuses on human based research & toolkits for design, social design, design management and urban socio-spatial analysis for site planning.
Marine Zorea is an interaction designer and researcher exploring the critical and emergent realities of everyday technology. Guided by philosophy of technology and participatory design, her recent PhD inquiry (Kyoto Design Lab) focused on designing domestic devices in a post-human era.
Her work, spanning tangible, audible, and spatial mediums, was exhibited in Japan and internationally with collaborations including All Nippon Airways, Panasonic, and Chanel and her research was published in top venues for Human-Computer Interaction.
Marine received her B.A. in Psychology from Tel Aviv University and an MSc from Kyoto Design Lab (KIT) as a Japanese government scholar, and is an alumna of Stanford University's Design Thinking program.